Towering 80 meters above the Tel-Aviv Jaffa seashore, is the newly designed and recently built "White city residence", otherwise known as the 10 Herbert Samuel project. The finest Israeli architects and interior design experts have joint forces in order to erect this 21 storey, modernist style residence. However prestigious, the dimensions of 10 HS, as well as its internal design, maintain a distinct sense of intimacy. Behind the urban, neat façade, lie 41 luxurious apartments and 7 spacious lofts; all with spectacular views of the Mediterranean through floor to ceiling windows, and beautiful sea view balconies. Both the apartments (200 sqm each) and the lofts (189 sqm each) are designed as "smart homes", equipped with high end technical systems, demonstrating zero compromise on quality. The public space of the building includes a spa, swimming pool as well as other facilities. 10 HS is perfectly situated between the TLV beach promenade, and the lively streets of the city; the picturesque alleyways of Jaffa, the hip cafés of Neve-Tzedek, art exhibitions, galleries, bars - all are literally a step away. And if the rhythm of the metropolis ever becomes a burden; one can always retreat to the serenity of a house by the sea.